Why Paul Tittl's business model is bad for Wisconsin.
His experience in his shop have trained him well for fiscal conservativism. The notion of investment and growth has never occurred to him. Instead, his spending is trimmed to what ever business walks in the less than inviting door. The lack of investment shows. Hard times or good, the spending determines profits or loss. Never what lack of spending does to sales. Never what lack of sales does to profits. Success is defined as lack of failure. He has not failed but has failed to thrive.
Paul Tittl's Vacuum and Sewing Center customer base is essentially women. While this may rankle feminists who do not want to hear any statements tying women to domesticity. Sewing is a gender dominated activity and while house cleaning may be a more level playing field these days (I do the vacuuming in our house) significantly more vacuum purchases are made by women than men. Retailers ignore gender at their own peril.
And then of course, there are the politics. With abortion and guns at the top of the list and the shop often doubling for Republican HQ, inhabited by a collection of gruff TEA Party men even a more moderate male customer would rather avoid.
|A self fulfilling anti-customer agenda|
But, Paul cannot see the customers he does not have so the dire nature of the economy is confirmed. If customers do not come into the shop it must be because of the government and high taxes. Tight spending is validated. The downward spiral is business as usual. He is a survivor of hard times of his own making.
But in Tittl's case perhaps the shop is not his first priority? In a past Legislative run he adopted the slogan "Your full time Representative" expressly promising to close his shop if elected. While he has back tracked on this more recently he still used the slogan in the 2012 race. It is in fact the only full time job with benefits Paul has ever held. With now frequent absences of the shop's key man the future of the shop will be interesting to watch. Fifty thousand plus retirement and benefits can look like easy money to a guy used to just scraping by and the office space is maintained a little better.
|Campaign promise to close his shop still deployed in 2012|